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STRATEGY & VISION

In this dynamic era of Information Technology, it has never been so fundamental for business to develop the right IT strategy for success. Organisations need to be able to respond quickly and easily to changing market conditions, customer preferences or competitor activity. This places new demands on the organisation’s technology platform and on its IT function to not only exploit technology to create value, but to do it as quickly as possible.

You need an IT Strategy that evaluates the business requirements against the technical tools available, that embraces change management to ensure longevity and effectiveness.

Nobu ensure that IT Strategy plans are not written solely by IT departments which may produce results that don’t necessarily take into consideration the overall business objectives. However, IT Strategies written solely from a business perspective are rare and tend to be naive as they do not reflect the ‘art of the possible’, even though they are deemed realistic and achievable.

Nobu believes that with technology transforming the way organisations work and the way in which IT functions deliver solutions, there should also be a change in the way the organisation sets the overall direction for technology.

The classic strategy approach usually has a three- to five-year time horizon in line with an organisation’s vision and business strategy. However, as digital markets move more quickly than traditional markets, Nobu believes that focusing purely on long-term goals and plans can limit the organisation’s ability to respond to the inevitable changes that will happen over much shorter timescales. That is why Nobu adopts an agile approach to technology strategy that enhances the need for speed and flexibility